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Building a Fall Networking Rhythm That Doesn’t Feel Transactional
Most people only reach out to their network when they need something. A job search starts, and suddenly they’re messaging contacts they haven’t spoken to in a year, asking for a favor out of nowhere. It feels awkward on both sides, and it’s the reason so many people avoid networking

Keeping Interview Momentum When Fall Hiring Moves Fast
One thing that surprises even experienced professionals every Fall: how quickly the process moves once it starts. A hiring manager who took 3 weeks to respond to an application in July can move from a first call to an offer in 10 days come October. That speed is good news,

How to Update Your Resume and LinkedIn for Q4 Openings
How to Update Your Resume and LinkedIn for Q4 Openings If the idea of rewriting your resume from scratch makes you want to close the laptop, I understand. The good news is you don’t have to start over. Fall openings usually call for a realignment, not a rebuild. Resume:

The Fall Hiring Surge in the Fashion & Footwear Industries: What’s Really Driving It
Every year, right around this time, I have the same conversation with clients. They tell me the summer felt quiet, maybe even discouraging, and they ask if it’s worth pushing hard on their search right now or waiting until the new year. My answer is always the same: don’t wait.

How to Line Up Informational Interviews Before Market Week Season
September brings market week season back into fashion and footwear. Trade shows, buying appointments, line reviews, industry events. Calendars that were open in August fill up fast, and the people you most want to talk to become the hardest to reach. If you want 3 genuine conversations on the calendar

Negotiating the Offer, Not Just Landing It
The offer email lands and, almost every time, my clients do 1 of 2 things. They accept on the spot out of pure relief that the search is over, or they freeze because they don’t know what’s reasonable to ask for. Both responses are understandable. Neither serves you well. An

How to Become Visible on LinkedIn (While Keeping True to Yourself)
If I had to guess, I’d say most of my clients open LinkedIn a few times a month, update something on their profile, and close the app feeling like they’ve done their part. I understand why. Posting feels exposed. It feels like something reserved for recruiters, founders, and people who

Is Your Resume Ready for September’s Hiring Wave?
Every year around this time, I have some version of the same conversation with clients. They tell me they’re waiting until Fall hiring “actually picks up” before they touch their resume. I understand the instinct. August feels slow. Inboxes are quiet. It doesn’t feel like the moment to be job

How to Interview with Confidence in a Competitive Fashion & Footwear Market
Let’s be honest about the room you’re walking into. With more than 17,250 fashion and footwear job losses in 2025 [1], there are more strong candidates competing for each open role than there were two years ago. When you land an interview right now, you’ve already beaten real odds, and

How to Pivot Your Fashion & Footwear Career Without Starting Over
One of the most common fears I hear from fashion and footwear professionals considering a change, whether it’s a new function, a new category, or an adjacent industry, is this: “I’ll have to start over.” Let me say it plainly: you will not. Pivoting is not starting over. It’s repackaging

Where Fashion & Footwear Is Actually Hiring in 2026
I want to push back on a narrative that I’ve been hearing a lot lately. The fashion and footwear industry is not dying! Yes, there have been significant layoffs. Yes, some of the biggest names in the industry have made painful cuts. And yes, if you’ve been caught in one

Laid Off in Fashion or Footwear? Here’s Your 5-Step Recovery Plan
If you’ve been laid off from a fashion or footwear company in the last several months, I want to say something to you before we get into any strategy at all: This is not a reflection of your talent. Over the past 18 months, Nike, DSW, Designer Brands, Puma, VF

How to Prepare for Interviews When Both Sides Are Using AI
Interviews have changed more in the last year and a half than in the decade before it. If you’ve stepped back into the process recently and felt like the rules shifted while you weren’t looking, you’re not imagining it. On one side, some companies now run first-round interviews through AI

You Don’t Need More Experience, You Need to Show the Right Skills
I want to start with the most encouraging thing I’ve learned about hiring lately, because almost no one is talking about it and it might be the permission you’ve been waiting for. The job market has quietly shifted in your favor. Employers care less than they used to about whether you’ve

Getting Past the 6-Second Scan: How to Beat the ATS in 2026
If you’ve ever applied for a job, you were perfect for and heard nothing back, not a rejection, not even a confirmation, I want you to know something: it probably wasn’t personal. In fact, a human being may never have seen your resume at all. There’s a silent gatekeeper standing between you and almost every job you apply for, and most people

Why Your AI-Written Resume Might Be Costing You Interviews (And How to Fix It)
Let me start by saying something you might not expect from a career coach: I think AI is one of the most useful tools a job seeker has right now. If a blank page has ever made you freeze, AI can get words flowing in seconds. I’m not here to talk you out of

How to Craft an Elevator Speech That Actually Opens Doors
“Tell me about yourself.” 3 of the most deceptively simple words in any professional setting. And yet, for most people, they produce 1 of 2 responses: a nervous, rambling autobiography that goes on 2 minutes too long, or a deer-in-headlights moment where the brain just… stops. Neither is the impression you want to make. Here’s the thing:

Is Your Resume Working For You…Or Against You?
Let me ask you something. If a hiring manager had 60 seconds with your resume, which is honestly generous, would they know exactly what you bring to the table and where you’re headed? Or would they walk away with a vague sense of your job history and not much else? Most resumes I review

30 Seconds That Can Change Your Career: The Elevator Speech Formula
You have your value proposition. You know what you bring to the table, who you help, and how you do it. Now it is time to say it out loud. Your elevator speech is the verbal version of your personal brand. It is the 30 to 60 second introduction you use at

Why ‘I’m a Hard Worker’ Is Costing You the Interview (And What to Say Instead)
There is a question every employer is silently asking every time they look at your resume, scroll your LinkedIn, or invite you in for an interview. They may not say it out loud, but it is always there: ‘Why should we hire you over everyone else?’ Most people answer it

The LinkedIn Fix That Takes 5 Minutes and Makes You Look 10x More Professional
There is a good chance that right now, your LinkedIn URL looks something like this: linkedin.com/in/your-name-483920271. Those numbers at the end? LinkedIn assigns them automatically when you create your account. Most people never change them. And most people have no idea how much that default URL is quietly working against them. Today I

Your Resume Is a Marketing Document, Here’s How to Treat It That Way
Most people write their resume like it is a job history. A list of everywhere they have been, everything they were responsible for, and every role they have held, in order, from most recent to oldest. And then they wonder why they are not getting callbacks. Here is the truth: your resume is

Q2 Job Search Playbook: How to Position Yourself for a Spring Hire
Here is something most job seekers do not realize: the timing of your search matters almost as much as the quality of your resume. And right now, at the start of Q2, the timing is working in your favor. Companies in fashion, footwear, and retail typically finalize their annual budgets

The Power of Personal Brand in the Fashion and Footwear Industry
Fashion and footwear are industries that understand branding better than almost anyone. The power of a logo, a silhouette, a color story, or a brand voice is not lost on the people who build these things for a living. Yet when it comes to their own careers, many of these same

How to Leverage Trade Show Season for Your Career
Every spring, thousands of fashion and footwear professionals converge on trade shows like MAGIC in Las Vegas, Coterie in New York, Project, and Outdoor Retailer. For brands, these events are about buying seasons, vendor meetings, and trend scouting. But for career-minded professionals, trade show season is something else entirely: it

Your Personal Brand Starts Here & I’d Love to See You in Person
If you’ve been meaning to clean up your resume, finally tackle your LinkedIn profile, or figure out what to say when someone asks ‘so, tell me about yourself’, this post is for you. I’m thrilled to share that I’ll be speaking at QS Discover this March at 2 events. First

Kathy Bailon, Founder
I’m Kathy, an accomplished Resume Writer and Career Coach from Southern California with a passion for empowering individuals.
My mission: support and encourage job-seekers, career changers, and entrepreneurs in taking their careers to the next level.